From seasoned investors to those just beginning, our regulated crypto wallet makes buying and selling multiple cryptocurrencies easy with just a few clicks. Simple redefines how you interact with cryptocurrency, providing a user-friendly platform that simplifies access and enhances intuitive financial management.
/Scope of work
Art direction Identity design Brand guidelines Design systems Typography Research & audit Software design UX & interaction design Interface design Illustrations Iconography
/Overview
The Simple is a startup aimed at bringing together experienced crypto investors and novice users into a single community, simplifying and enhancing their experience.
Our task was to create a visual identity, user experience, and interface design for the company that was as simple and convenient as possible. Additionally, we aimed to make it unique to stand out from competitors.
/Vision
The brand name itself guided the design approach: simplicity and convenience in every aspect. From the logo to the final detail, we focused on the essentials without any extras.
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The use of vibrant colors and additional illustrations, designed to evoke emotions and facilitate easy communication with the end user, added diversity to the simplicity.
The result was a clean interface featuring bright accents, designed to facilitate the user experience and prevent confusion in their interactions.
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We successfully translated the client's initial vision into reality, faithfully capturing their original aspirations and bringing them to life.
