Hacken believe blockchain security is not only about asset protection but a whole new way of doing Web3: without scams and hacks, rug pulls, wash trading, and circulation supply manipulations. New Web3 is about respecting your community, being honest with your investors and partners, acting responsibly, and valuing reputation.
/Scope of work
Art direction Identity design Brand guidelines Design systems Typography Research & audit Web design Illustrations Iconography Animation Motion design 3D design
/Overview
Hacken's previous visual style did not align with the company's business goals and failed to provide visual value to the end user. Consequently, they needed a fresh look and a new visual style to highlight their uniqueness.
As a result, our team developed a visual identity that effectively conveyed the essence of the company’s activities, aligned with its business goals, and distinguished it from its competitors.
/Vision
We needed to capture the essence of the audit in a simple yet distinctive way. Our solution was an animated cube, designed with a unique style, that vividly illustrated the meticulous effort involved in the audit process.
No items found.
/Huguebone are true professionals in their field. We are sincerely grateful to them for their contribution to the development of the Hacken brand. The results of their work on the updated corporate identity concept exceeded our expectations—they managed to maintain brand recognition while making the design modern. I would especially like to note their thorough analytical approach, understanding of the brand ideology and target audience, and openness to feedback during the project. Thanks to this, the cooperation process was extremely smooth and productive./
Dmytro Budorin / Co-Founder & CEO of Hacken
No items found.
We have developed many supporting design materials, along with guidelines and design rules for their proper use within the Hacken team.
These materials and guidelines enable the company to develop and scale the design in the future.
No items found.
Visual concepts based on regular geometric shapes are prevalent throughout the design, creating a balanced and recognizable look.
