With 2G-Circuit, you can immerse yourself in motorsport: learning to drive a kart, experiencing lateral forces, and practicing active braking. The 2G team constructed and organized the track following all safety standards, including CIK-FIA requirements.
/Scope of work
Art direction Identity design Brand guidelines Typography Research & audit Illustrations
/Overview
Creating a new karting track, the Geronimus brothers needed a visual identity that expressed its simplicity and distinctiveness.
The challenge with many tracks worldwide is their similarity, lacking distinctiveness. Thus, our task was to transform a basic concept into something unique and stylish.
/Vision
The logo, the primary design element used across all communications, was crafted from the initial letter of the founders' surname. Our goal was to create a cohesive image that is easily recognizable and memorable.
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/Clients frequently lack a comprehensive understanding of their requirements. Therefore, it is imperative to engage a design agency that surpasses expectations and delivers results that exceed imagination. The collaboration proceeded flawlessly. In our estimation, this epitomizes the professionalism of Hugebone — to achieve outcomes that surpass anticipated results./
Max & Kostya Geronimus / Founders of 2G circuit
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Track map designs were created to show the range of track complexity, from simple ones for amateurs to challenging ones for professionals.
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A unique set of design elements was created through the 2G circuit identity design development, facilitating better integration and future growth.
